FERATSK DİJİTALAI image and video tools speed up many stages of creative production. Used in the right place they protect budgets and let you test ideas earlier. In the wrong place they can damage trust.
Where AI is strong
- Concepts and moodboards: test a visual direction in minutes, before the shoot.
- Ad variations: A/B test the same product with different backgrounds, colours and copy.
- Scene extension: adapt footage between vertical and horizontal formats.
- Pre-visualisation: storyboards and animatics.
Where to be careful
When content represents a real product, place or property, adding or changing features with AI can mislead. Showing a flat's view or a dish's portion differently from reality affects consumer trust and legal responsibility. Here AI should support real footage, not replace it.
Transparency
Label fully AI-generated visuals where needed, follow platform rules and check the licence terms of the tools you use. Get explicit consent before using anyone's face or voice.
The best result: hybrid production
Combining the authenticity of real footage with the speed of AI is the most effective approach today. At FERATSK DİJİTAL we use AI for idea development and variations, and professional filming for real products and places.
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